One on One: Jim Dicso on Videos Which Reflect the Person Who Views Them

Share this content:

We're all familiar with the possibility of personalizing online experiences in real-time, and even personalizing email content at moment of opening. But imagine a video, on any device, which populates itself — automatically — with individually personalized content, after you press play. Magic? I sat down with Jim Dicso of the personalized video marketing platform SundaySky to discuss how its done.

I also met SundaySky's new CMO Eric Porres (formerly of Rocket Fuel and Sailthru), who offered up one remarkable statistic. In this age of miniscule attention spans and compulsive content snacking, SundaySky's personalized video had a viewing duration of 108 seconds on average (month of August; excluding pre-roll which only lasts 15 or 30 seconds).

"We help brands and marketers entirely rethink the way they go about producing video," said Porres. As for potential clients, "the richer the data set, the richer the experience you can create."

close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above