Omniture founder steps down at Adobe

Share this content:

Josh James, founder of analytics company Omniture, will resign as SVP of the Omniture Business Unit at Adobe Systems at the end of this month. Adobe bought Ominture last fall.

He will be succeeded by Brad Rencher, previously VP of business operations. Rencher will serve as VP and GM of the Omniture Business Unit, reporting to Adobe president Shantanu Narayen.

James' resignation comes as Adobe is restructuring various divisions. The newly formed creative and interactive solutions business unit is comprised of Adobe's rich media and Flash software. It is led by SVP and GM David Wadhwani, previously the VP and GM of the company's Platform Business Unit for two years. The unit will serve designers, developers and media publishers, the company said in a statement.

Another new business unit, Digital Media Solutions, will be led by SVP John Loiacono, who previously led Adobe's Creative Solutions group. Comprised of Adobe's digital imaging software brands, the unit seeks to better serve creative and video professionals.

The Omniture division's suite of products will also begin to use Adobe's Scene7 rich media technology.

Adobe acquired Omniture last October for $1.8 billion in part to help clients better track their online campaigns. 

An Adobe representative declined further comment on James' resignation. 

Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here