NTL to Use 24/7 Real Media's AdStream for Ad Serving

Share this content:
British cable firm NTL signed a two-year contract to use Real Media Europe's technology and services, it was announced yesterday.


The deal calls for the use of Open AdStream, Real Media Europe parent 24/7 Real Media Inc.'s service for ad management, on NTL's high-speed Digital TV platform. Digital TV has 1 million subscribers in Britain.


AdStream will let NTL serve and manage multiple types of advertising inventory across digital cable properties like interactive TV, the electronic program guide, e-mail and interactive games.


As a result, interactive ads will be delivered to subscribers through NTL's two-way broadband network. In essence, AdStream unifies the ad sales and delivery processes across various interactive channels.


Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above