Nordstrom to Enter Online Wedding Registry Market

Share this content:
Upscale retailer Nordstrom Inc. and its online arm will take a serious plunge into the $19 billion wedding gift and registry market through an alliance with The Wedding List, a multi-channel retailer. The deal, announced yesterday, leverages the relationships of The Wedding List and Nordstrom's online and offline properties to launch later this spring a gift registry area at Nordstrom.com.


"I think it's important for us because it helps us reach into a new market and extends our direct relationship with the consumer," said Shasha Richardson, spokeswoman for Seattle-based Nordstrom.com.


The co-branded registry targets couples looking to register and gift-giving consumers. It will offer more than 200 upscale brands, including Bernadaud, Saint-Louis and Ralph Lauren.


Consumers can access the registry area by clicking on a Wedding List tab at the Nordstrom.com home page.


Based in New York, The Wedding List stocks gift merchandise from top brands. The 2-year-old company sells through stores in New York, Boston and London and via its catalog, toll-free service and Web site.


As a corollary to this partnership, Nordstrom Inc. will invest $1.5 million in The Wedding List.
Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here