Nordstrom Forms Subsidiary to Boost Online Business

Share this content:
Nordstrom, Seattle, Wash., announced yesterday a new subsidiary, Nordstrom.com, designed to increase its e-commerce business.


The majority-owned unit will be backed with $10 million in cash from Nordstrom as well as a $15-million investment from Benchmark Capital and a $1-million investment from Madrona Investment Group.


Dan Nordstrom, a co-president of Nordstrom, was named CEO of Nordstrom.com. Its first effort will be Nordstromshoes.com, an online shoe store that will launch this fall with an inventory of more than 20 million pairs of shoes. Nordstrom.com will take advantage of the company's catalog operation and existing e-commerce assets and its distribution network. The company's Web site launched in October 1998.
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here