Nielsen//NetRatings: War Drives Traffic to News, Financial Sites

Share this content:
Traffic to general and financial news sites shot up in the week ending March 23, the first full week of the Iraq war, according to Nielsen//NetRatings.


A study by the market researcher said leading online news destinations witnessed double- and triple-digit growth week over week nationwide.


Reminiscent of the surge in online traffic after September 11th, consumption of such online news during the workday outpaced activity at home.


CNN.com crossed the 10 million-mark at work for the week ending March 23, a 58 percent increase from the previous week. MSNBC.com saw 8.3 million visitors, up 38 percent, and Yahoo News was up 21 percent to 6.5 million. NYTimes.com attracted more than 2.8 million visitors at work, and AOL News drew 2.7 million unique visitors.


In terms of percentage growth, traffic to Time magazine's time.com site jumped 169 percent to more than 1 million visitors. Britain's Guardian newspaper was next with a 137 percent increase to 835,000 visitors at guardian.co.uk. Fox News' site recorded a 78 percent surge to more than 2.3 million office workers, and NPR Online was 73 percent higher at 540,000 visitors.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above