Nielsen//NetRatings to Debut Net Application Tracking Service
The service, Digital Media Universe, is to roll out in late October or early November.
Currently, Nielsen//NetRatings monitors Web use by 150,000 volunteer panelists at work and at home worldwide -- 60,000 in the United States -- and extrapolates to gauge traffic to Web sites. Digital Media Universe will monitor panelists' use of other Internet applications such as instant messaging, media players, file-swapping applications, wireless content systems, Web phones, weather applications and auction and shopping assistants.
It also will include a comprehensive measure of people's use of AOL's proprietary channels, according to Nielsen//NetRatings.
The service is a response to customer requests and aims to help marketers better plan their online efforts, Nielsen//NetRatings said.