Nielsen//NetRatings to Debut Net Application Tracking Service

Share this content:
Nielsen//NetRatings plans to debut a service that measures people's use of various Internet applications on their desktops, the Internet audience measurement firm said yesterday.


The service, Digital Media Universe, is to roll out in late October or early November.


Currently, Nielsen//NetRatings monitors Web use by 150,000 volunteer panelists at work and at home worldwide -- 60,000 in the United States -- and extrapolates to gauge traffic to Web sites. Digital Media Universe will monitor panelists' use of other Internet applications such as instant messaging, media players, file-swapping applications, wireless content systems, Web phones, weather applications and auction and shopping assistants.


It also will include a comprehensive measure of people's use of AOL's proprietary channels, according to Nielsen//NetRatings.


The service is a response to customer requests and aims to help marketers better plan their online efforts, Nielsen//NetRatings said.


Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above