Nielsen//NetRatings Launches Online Survey Tool

Share this content:
Web metrics company Nielsen//NetRatings announced yesterday a new online survey product that can target market research to user Web behavior.


The product, WebIntercept, can survey its 2 million panelists when they surf the Internet. The surveys can be used for competitive intelligence when users are on a competitive site, for example. The surveys are displayed in a pop-up window.


The behavior-based surveys are similar to service offered by Claria Corp., formerly known as Gator. Its Feedback Research unit serves pop-up surveys to the 38 million users who have installed Gator software.


Likewise, Nielsen//NetRatings rival comScore Networks last week began an online survey unit that uses pop-ups and e-mail to survey consumers based on observed behaviors. Its panel has 1.5 million members.


Nielsen//NetRatings said its installation base would reach 3 million by the end of the year.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above