Nielsen//NetRatings Launches Online Survey Tool

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Web metrics company Nielsen//NetRatings announced yesterday a new online survey product that can target market research to user Web behavior.

The product, WebIntercept, can survey its 2 million panelists when they surf the Internet. The surveys can be used for competitive intelligence when users are on a competitive site, for example. The surveys are displayed in a pop-up window.

The behavior-based surveys are similar to service offered by Claria Corp., formerly known as Gator. Its Feedback Research unit serves pop-up surveys to the 38 million users who have installed Gator software.

Likewise, Nielsen//NetRatings rival comScore Networks last week began an online survey unit that uses pop-ups and e-mail to survey consumers based on observed behaviors. Its panel has 1.5 million members.

Nielsen//NetRatings said its installation base would reach 3 million by the end of the year.

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