Nielsen//NetRatings Debuts Service That Compares Like Content

Share this content:
Internet audience measurement firm Nielsen//NetRatings yesterday announced a new service offering marketers a view of Internet user behavior according to content of the sites and sub-sites they visit rather than simply by URL, or Web site address.


Dubbed MarketView, the service, for instance, would allow marketers to monitor the demographics of traffic to the various sports sections of Yahoo, as opposed getting only a macro-view of the traffic to Yahoo Sports.


Or it would allow a potential advertiser to compare the demographics of, say, who visits MSN MoneyCentral to those who visit Yahoo Finance.


"What MarketView tries to do is aggregate things by similar content, and more akin to how marketers are going to market, either from a selling-advertising perspective or an attracting-visitors perspective," said Tim Meadows, executive vice president, Nielsen//NetRatings, New York. "The content is much more meaningfully organized."


Nielsen//NetRatings is touting the new service as a business-driven view of Internet behavior as opposed to a technical one.


The service is divided into three categories: parent companies, brands and channels.


A parent company, for example, would be Microsoft, a brand would be MSN and a channel would be MSNBC.


Nielsen//NetRatings defined a parent company as an organization, government agency, private group, corporation or other institution, which has controlling interest in the consolidation of each domain and URL within their company. A brand, according to Nielsen//NetRatings, may be a subsidiary or a parent company that has a consistent collection of branded online content.


The top 10 parent companies with the most overall visited collection of properties, according to Nielsen//NetRatings are AOL Time Warner, Microsoft, Yahoo, Terra-Lycos, About-Primedia, Amazon, Google, eBay, USA Network and Excite Network, respectively from top to bottom.


The top 10 most visited brands are Yahoo, MSN, AOL.com, Microsoft, Lycos Networks, Amazon, Google, Netscape, eBay, and Classmates.com, also respectively from top to bottom.


Nielsen//NetRatings monitors the Web surfing behavior of a panel of volunteers and extrapolates.


Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here