Nielsen: Online Shoppers Hit 48 Million

Share this content:
A study by television audience measurement company Nielsen Media Research, New York, and CommerceNet, Palo Alto, CA, a nonprofit organization promoting e-commerce solutions, shows the number of Web shoppers -- those who check out or compare products and services on the Web -- has reached 48 million.


The study, based on information gathered in June, found the number of Internet users over age 16 in the United States and Canada is 79 million while the number of people buying products and services on the Web has reached 20 million. It also found that 43 percent of Internet users are women.
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above