Nielsen: Online Shoppers Hit 48 Million

Share this content:
A study by television audience measurement company Nielsen Media Research, New York, and CommerceNet, Palo Alto, CA, a nonprofit organization promoting e-commerce solutions, shows the number of Web shoppers -- those who check out or compare products and services on the Web -- has reached 48 million.


The study, based on information gathered in June, found the number of Internet users over age 16 in the United States and Canada is 79 million while the number of people buying products and services on the Web has reached 20 million. It also found that 43 percent of Internet users are women.
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above