Nielsen: Online Shoppers Hit 48 Million

Share this content:
A study by television audience measurement company Nielsen Media Research, New York, and CommerceNet, Palo Alto, CA, a nonprofit organization promoting e-commerce solutions, shows the number of Web shoppers -- those who check out or compare products and services on the Web -- has reached 48 million.


The study, based on information gathered in June, found the number of Internet users over age 16 in the United States and Canada is 79 million while the number of people buying products and services on the Web has reached 20 million. It also found that 43 percent of Internet users are women.
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above