Pigskin Goes to

Share this content:
Sports Web site Inc. will host and produce as part of a five-year Internet rights agreement with several companies. The agreement replaces a $10 million, three-year deal that the NFL had since 1998 with

The deal, announced yesterday, also includes CBS and America Online and reportedly totals $300 million.

AOL becomes the official Internet service provider of the league and will be promoted in telecasts on CBS as well as other NFL media and events. The NFL Internet Network will be promoted through AOL's Kids Channel, Sports Channel and Teen Channel as well as across AOL interactive brands, including CompuServe, ICQ and Netscape. AOL plans to offer its members sweepstakes, contests and video clips.

An NFL executive reportedly said the league will receive about $110 million in cash and at least $200 million in non-cash value.

E-commerce will continue to be handled by e-Venator.


Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above