News Service Tracks Online Press

Clip Genius has launched its Web-based news clipping service that tracks 150 online publications and sends daily e-mail updates when articles mention a business, select competitors or an industry topic of interest.

The hosted service includes the country's top 100 newspapers by circulation, the largest daily in extremely rural states, television news sites such as and business news sites such as

The e-mails can be received in the morning and afternoon. They can be received with graphics in an HTML version or text where users will see the name of each publication, a headline and the opening paragraph to the story before clicking through.

The service costs $39 a month and is targeted at marketers, public relations firms and ad agencies.

"We feel the pricing is attractive along with the flexibility we offer on both ends," said Mike Thompson, chief executive officer at Clip Genius, Alexandria, VA. "You can go in and change your search criteria whenever needed."

By comparison, Luce Online Inc., Scottsdale, AZ, offers a similar service that tracks 4,000 news sites and their message boards for $320 per month. Businesses can track up to three competitors with the service.

Visit or for more information.

You must be a registered member of Direct Marketing News to post a comment.

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

Anderson Direct and Digital

Anderson Direct and Digital

Better relationships. Better ROI. Founded in 1985, and voted among the nation’s ...