News Byte: Sprint Tests Hands-Free Interactive Retail Display
Sprint tests motion-sensor retail displays.
The Leap Motion controller, created by DigitasLBi, uses motion sensors to allow shoppers to scan through a display and create images on it without the use of a physical controller or keyboard.
The company looks to employ the technology to better connect with mobile-connected consumers accustomed to the intuitive technology found on their smartphones. “It's a new way for Sprint customers and prospects to interact with the brand that is entertaining and engaging,” says Sprint Program Manager Lane Allison.
In a pilot program at an earlier NASCAR event, Sprint marketers claim the display helped win them a 69% conversion rate.