News Byte: PPS (Pay Per Share) on Google Now Tops $1,000

Share this content:
News Byte: Google May Be Giving Up on Cookies
News Byte: Google May Be Giving Up on Cookies

Google stock price opened at $1,007 this morning, a 12% increase sparked by an unexpectedly rosey earnings report.

On Thursday night, Google announced it had posted profits of $2.97 billion on Q3 revenue of $14.89 billion, a 36% jump over the previous quarter. Citing a drop in the company's overall internet business, Google watchers had forecast more mundane results. But an unanticipated 26% increase in paid clicks helped shoot earnings skyward.

PPC's outstanding performance for Google in the quarter is a good indicator that analytics-fueled methods, such as behavioral targeting and retargeting, are also working well for marketers.

Google's market capitalization is now estimated to be in excess of $330 billion.

close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here