News Byte: PPS (Pay Per Share) on Google Now Tops $1,000

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News Byte: Google May Be Giving Up on Cookies
News Byte: Google May Be Giving Up on Cookies

Google stock price opened at $1,007 this morning, a 12% increase sparked by an unexpectedly rosey earnings report.

On Thursday night, Google announced it had posted profits of $2.97 billion on Q3 revenue of $14.89 billion, a 36% jump over the previous quarter. Citing a drop in the company's overall internet business, Google watchers had forecast more mundane results. But an unanticipated 26% increase in paid clicks helped shoot earnings skyward.

PPC's outstanding performance for Google in the quarter is a good indicator that analytics-fueled methods, such as behavioral targeting and retargeting, are also working well for marketers.

Google's market capitalization is now estimated to be in excess of $330 billion.


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