News Byte: Adobe Adds ClickTale Visualization Tools

Share this content:
The creators of MySite and MyMail add display ad solutions to their digital advertising repertoire.
The creators of MySite and MyMail add display ad solutions to their digital advertising repertoire.

Ever want to watch how prospects either discover or discard your products and services while traveling through your website? Users of Adobe Analytics will now be able to watch videos of anonymous visitors' browsing sessions thanks to an integration of ClickTale features announced today.

ClickTale's tools allow marketers to identify and assemble high-value audiences. In combination with Adobe Analytics, ClickTale claims, they will now be able to analyze segments and use new insights to optimize conversion paths segment by segment.

One beta test user attested to the power of the combination. “It has given us a much deeper understanding of how different customer segments experience and navigate our web site,” says Lenovo Director of Global Business Intelligence Ashish Braganza. “It's the perfect combination of segmentation and visualization.”

Braganza will join ClickTale CEO Tal Schwartz to discuss the topic of making Big Data actionable this Wednesday at the Adobe Summit in Salt Lake City.


Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above