News Byte: 360i Announces New CEO

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Sarah Hofstetter, Global CEO at 360i
Sarah Hofstetter, Global CEO at 360i

International digital marketing agency 360i announced today the appointment of Sarah Hofstetter as its new global CEO.

Hofstetter will succeed Bryan Wiener, who is stepping down from the position, but will continue to serve as agency Chairman of 360i and as an advisor on Dentsu Aegis Network initiatives. Wiener will also serve as Chairman for Expion. “No one grasps the challenge of marketing in today's always-on, always-evolving world better than Sarah,” Wiener said in a statement.

Hofstetter joined the company in 2005 and has helped to shape 360i's digital approach to marketing. She was promoted to CEO of stateside operations in October 2013 for her contributions in expanding on the company's brand strategy, social media, and mobile practices.

“It is an exciting time for 360i, and I'm very proud of what we've accomplished to date,” Hofstetter said in a press release. “We are passionate about advancing our agency and our industry.”

360i counts among its clients Coca-Cola, HBO, Kraft, P&G, and Verizon. The company operates out of offices in Atlanta, Brazil, Canada, Chicago, London, and New York.  

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