New York Times selects Rapt Inc. to serve ads

The New York Times Co. has entered into an agreement with Rapt Inc. to employ an advertising yield-management platform across

Under the agreement, Rapt will provide strategic advisory services and activate its entire software suite in support of's advertising sales operations.

The Rapt platform will integrate into The New York Times' existing advertising infrastructure. Rapt's proprietary technology will look for advertising sales opportunities in real-time, drive pricing across all advertising assets, and include tools to manage the system.

Other Rapt clients include MTV Networks, CNET Networks and Fox Interactive Media.

You must be a registered member of Direct Marketing News to post a comment.

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

Anderson Direct and Digital

Anderson Direct and Digital

Better relationships. Better ROI. Founded in 1985, and voted among the nation’s ...