New York Times selects Rapt Inc. to serve ads

Share this content:

The New York Times Co. has entered into an agreement with Rapt Inc. to employ an advertising yield-management platform across NYTimes.com.

Under the agreement, Rapt will provide strategic advisory services and activate its entire software suite in support of NYTimes.com's advertising sales operations.

The Rapt platform will integrate into The New York Times' existing advertising infrastructure. Rapt's proprietary technology will look for advertising sales opportunities in real-time, drive pricing across all advertising assets, and include tools to manage the system.

Other Rapt clients include MTV Networks, CNET Networks and Fox Interactive Media.

close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above