New York City launches summer Friday promotion

Share this content:
NYC & Company, the official marketing organization for the City of New York, has launched a new $2.2 million campaign this summer to promote a new partnership program with American Express and offered to cardmembers this summer.

The NYC: The Real Deal Summer Fridays promotion offers American Express cardmembers an additional 10% off a variety of special offers and savings packages being offered around town when they use their registered American Express Card on Fridays through September 13.

The savings will be directly credited to cardmembers’ American Express account when they go to nycgo.com/summerfridays to register their card and learn about the special offers.

To promote the new program, NYC & Company will launch radio, digital and outdoor ads.

To help promote New York City as a family- and kid-friendly travel destination, NYC & Company has also lined up the characters of “Sesame Street” to become official NYC ambassadors. Muppets including Elmo, Big Bird and Cookie Monster will be featured in ads online, outdoor and on taxicabs.

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

Loading links....

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here