New Service Speeds Rich Media Process

Share this content:
Bluestreak, an online marketing technology firm, has introduced a service to speed up the creation of interactive ad campaigns.


Its new Blueprints suite of ad formats and functions gives marketers a cost-effective way to produce rich media ads in five days, according to the Newport, RI, firm.


"Blueprints helps advertisers get interactive campaigns up and running in record time and at a substantially lower cost than made-to-order rich media," said Richard Cleveland, vice president of marketing at Bluestreak. "Marketers aren't technical experts. We're focused on becoming their technological partner and removing the cost and time."


The technology adds data collection or transfer functions to existing GIF, HTML or Flash ads, and it allows consumers to stay on the site to enter a contest, make a transaction or take advantage of other interactive functions.


OneFN, a Web publisher and interactive marketing agency, developed an online rich media campaign for the Financial Times in five days using Blueprints. The project typically would have taken two weeks or more. It transformed an existing Financial Times GIF ad into an interactive ad featuring an image of the paper and text that encourages viewers to sign up for four weeks of the Financial Times. The ad expands when viewers click on it, and interested viewers can submit their contact information to receive the paper.


The ad is running on oneFN's network of 17 Web sites, which have 1.4 million users combined.


"We were able to not only create a powerful new online campaign in record time ... but also generate further ROI for the Financial Times' prior creative investment," said Rick Norris, vice president of sales at oneFN.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above