New Napster Upgrade Links to CDNOW Engine

Share this content:
Napster yesterday announced an effort that will bring it one step closer to offering what its opponents -- the major record labels -- might consider a legitimate business model.


A link to the CDNOW e-commerce engine is now prominently displayed in the upper right hand corner of Napster Beta 9, the newest version of the free peer-to-peer file sharing system. It gives Napster users the ability to search for and buy music or any of CDNOW's 500,000 offerings.


Through this, CDNOW's parent, the Bertelsmann eCommerce Group, a division of recording industry heavyweight Bertelsmann AG, can be compensated for its intellectual property rights holdings.


The Digital Millennium Copyright Act establishes as law that record labels own the intellectual property rights to the songs their artists compose.


"We are pleased to offer the Napster community the opportunity to easily purchase music they discover on Napster. The CDNOW integration brings instant online purchasing convenience to the largest aggregation of music fans ever assembled," said Milton Olin, chief operation officer, Napster Inc., Redwood City, CA.


Bertelsmann AG, a major player within the Recording Industry Association of America, is the first record label to make an attempt to patch the rift created when the association brought mass copyright infringement charges against Napster a year ago.
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above