New mobile section on YPA's local guide

Share this content:

With more people using mobile phones to search for local business listings, the Yellow Pages Association has decided to add a new mobile section to its Local Search Guide. The move was announced at the Kelsey Group and Incisive Media's Search Engine Strategies Local conference in Los Angeles.

The Local Search Guide, located on the Web at www. localsearchguide.org, provides information on Internet Yellow Pages, search engines, search tools and vertical directories. The guide was first launched in late 2004. Its new mobile section will include profiles of companies, including Medio, JumpTap and Call Genie, that provide mobile tools, voice-based search, and free directory assistance.

Stephanie Hobbs, VP of communications for the Yellow Pages Association, said that it started thinking about mobile search about six months ago.

In order to track interest, it decided to poll visitors to its Local Search Guide. The poll indicated that 66% of all respondents used mobile phones to search for local business listings. Of those responders, 37% said they used free directory assistance, 17% most often used SMS/text messaging and 12% used downloadable mobile search applications. The results indicated to the association that mobile search was a burgeoning area.

“People on the go are really looking for information and they want it right now,” Hobbs said.

Originally, the Local Search Guide featured about 100 business profiles.Hobbs said the mobile section has increased that number by about 20.

 

Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here