New Line, m-Qube Team on Mobile Sweepstakes

Share this content:
Mobile marketing provider m-Qube has begun a U.S.-based short message service marketing campaign with the New Line Cinema movie "Knockaround Guys" starring Vin Diesel and John Malkovich, m-Qube said yesterday. The film opened Oct. 11.


The interactive message campaign targets under-25 consumers to get them to register a four-person team online and participate in the "Knockaround Guys" "Bag of Cash" sweepstakes.


As part of the sweepstakes, teams can interact with text-message-based trivia quizzes from their mobile phones. Teams that answer all three movie-related trivia questions correctly qualify for entry to win a $2,500 "Bag of Cash" grand prize and DVD player.


Both companies hope for a viral effect by delivering messages on cell phones.


"The 'Knockaround Guys' wireless campaign provides a unique, multi-player environment," said Gordon Paddison, senior vice president, worldwide interactive marketing, New Line Cinema. "Team competition using messaging on cell phones creates an effective viral promotion."


Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here