New Line, m-Qube Team on Mobile Sweepstakes

Share this content:
Mobile marketing provider m-Qube has begun a U.S.-based short message service marketing campaign with the New Line Cinema movie "Knockaround Guys" starring Vin Diesel and John Malkovich, m-Qube said yesterday. The film opened Oct. 11.


The interactive message campaign targets under-25 consumers to get them to register a four-person team online and participate in the "Knockaround Guys" "Bag of Cash" sweepstakes.


As part of the sweepstakes, teams can interact with text-message-based trivia quizzes from their mobile phones. Teams that answer all three movie-related trivia questions correctly qualify for entry to win a $2,500 "Bag of Cash" grand prize and DVD player.


Both companies hope for a viral effect by delivering messages on cell phones.


"The 'Knockaround Guys' wireless campaign provides a unique, multi-player environment," said Gordon Paddison, senior vice president, worldwide interactive marketing, New Line Cinema. "Team competition using messaging on cell phones creates an effective viral promotion."


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here