New ad networks target different segments of the market
This week saw the launch of three new ad networks - the Publishers Clearing House Online Network, the AutoTrader.com Access and Madison Logic's LeadFocus, an ad network for lead generation.
The PCH Online Network will offer advertisers a chance to buy media impressions across the Publishers Clearing House network of six sites that attract more than five million unique monthly visitors and drive more than 90 million page views per month.
The impressions will range from traditional banner ads to custom sweepstakes, co-registration, re-directed traffic and newsletter opt-ins.
The AutoTrader.com Access is a new vertical ad network powered by Adify that will let advertisers target their display buys in the auto sector. The platform includes demographic, behavioral and geographic targeting tools.
AutoTrader.com Access network publishers include AskPatty.com, NADAGuides.com, AutoMart.com, TopGear.com, Care2.com and Greencar.com, as well as more than 40 local media properties owned by Cox Media Group and Cox Communications.
The Madison Logic ad network, called LeadFocus, will focus on lead generation tied into the ad serving technology. LeadFocus lets publishers offer lead generation tools to advertisers in their network. The network also includes tools for contextual and behavioral targeting, as well as reporting and analytics features.