Netscape Toolbar Introduced on AOL Time Warner Sites

Share this content:
AOL Time Warner Inc. yesterday debuted a new Netscape-branded toolbar on its Time, People, Money and Warner Bros. Web sites that will allow visitors to access Netscape features such as instant messaging, e-mail and online searches.


This marks the first step in extending Netscape's features to the company's brands, according to AOL. It is also the latest effort to use AOL's technology infrastructure to improve the reach and features of its Web sites following the merger between AOL and Time Warner. Netscape is a software unit of AOL.


The toolbar will give visitors access to Netscape e-mail accounts, search functions, a Web calendar and Netscape instant messenger, which is based on AOL's instant-messaging technology. Users also will find Netscape content categories such as personal finance, shopping, entertainment, games and music, as well as a link to the Netscape.com home page.


CNN and other AOL Time Warner Web properties plan to introduce the toolbar on their sites in the coming weeks.


Prior to this move, visitors to the sites would have to leave in order to use e-mail, instant messaging or searches.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above