NetMarquee Unveils E-Mail Tracking Tool

Share this content:
Internet direct marketing agency NetMarquee (www.netmarquee.com), Needham, MA, this week introduced E-Metrics, its new online tool to help online retailers track the performance of integrated Web and e-mail initiatives. NetMarquee said E-Metrics will provide users with access to up-to-date performance information about their Internet marketing programs.


Users will be able to obtain information such as the number of e-mails sent, delivered and returned undeliverable; breakdowns of the click-throughs to Web sites; and data on requests for additional information or sample products that are part of a direct marketing offer. E-Metrics also can track the point of Web site entry and exit, helping to gauge the effectiveness of peripheral sources like banner ads, hot links, direct dial-ups and e-mails.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above