NetMarquee Unveils E-Mail Tracking Tool

Share this content:
Internet direct marketing agency NetMarquee (, Needham, MA, this week introduced E-Metrics, its new online tool to help online retailers track the performance of integrated Web and e-mail initiatives. NetMarquee said E-Metrics will provide users with access to up-to-date performance information about their Internet marketing programs.

Users will be able to obtain information such as the number of e-mails sent, delivered and returned undeliverable; breakdowns of the click-throughs to Web sites; and data on requests for additional information or sample products that are part of a direct marketing offer. E-Metrics also can track the point of Web site entry and exit, helping to gauge the effectiveness of peripheral sources like banner ads, hot links, direct dial-ups and e-mails.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above