NetIQ Says It Will Acquire WebPosition Search Engine Software

Share this content:
NetIQ Corp., maker of the WebTrends analytics software, said yesterday that it plans to acquire FirstPlace Software Inc.'s WebPosition product line later this week.


The acquisition, whose terms were not disclosed, yields WebPosition Gold, a search engine optimization software product. According to NetIQ, San Jose, CA, the deal will strengthen the company's WebTrends unit in the search engine analytics area.


"Today, five out of six commercial searches worldwide originate from organic search results," Greg Drew, senior vice president and general manager of NetIQ's WebTrends unit, said in a statement. "With the addition of WebPosition Gold, we are positioned to analyze activity from both paid and organic searches and optimize Web pages to drive improved conversion."


WebTrends lets users measure and optimize results from the company's online marketing efforts, including commerce analysis, content effectiveness and campaign performance. Web Position Gold helps users ensure they are publishing content that is relevant to searches conducted by online visitors.


Meanwhile, NetIQ later this month releases WebTrends 7, the latest generation analytics service offered either as software or a hosted solution. The new version enables easier interpretation of results, a one-shot view of which marketing activities drive the best results and better integration of Web analytics into daily business processes using common tools like Microsoft Excel for cross-channel analysis.


Addressing different audiences, WebTrends 7 is available in enterprise, professional and small business editions


Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here