NetGrocer, FreeRide Media Form Partnership
Customers of NetGrocer can earn FreeRide points by making purchases on a dollar-volume scale where points are based on customer's total purchases.
The two firms will also launch a case study that will examine more than 50 of the most prominent and well-known brands marketed in the United States. The study will take place over a three- to six-month period. It will give manufacturers insight into the value of promoting loyalty vs. promoting discount, as well as which incentive program works the best at creating repeat customers.