NetGravity Signs Pact With NetRatings

Share this content:
Interactive marketing management solutions provider, NetGravity, San Mateo, CA, this week announced a strategic partnership with NetRatings, a Web audience measurement firm. Through the agreement, NetGravity will provide access to the Nielsen//NetRatings site reach and demographic profile data as part of its AdCenter for Agencies service.


The AdCenter for Agencies is a complete end-to-end Internet advertising campaign management service. Joint customers can access Nielsen//NetRatings authenticated information about online user behavior to determine the appropriate match of sites to campaign objectives. The Nielsen//NetRatings data can either be used alone, or in combination with agencies' campaign performance data which is already stored by NetGravity through the service for even more refined targeting.
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above