NetGravity Signs Pact With NetRatings

Share this content:
Interactive marketing management solutions provider, NetGravity, San Mateo, CA, this week announced a strategic partnership with NetRatings, a Web audience measurement firm. Through the agreement, NetGravity will provide access to the Nielsen//NetRatings site reach and demographic profile data as part of its AdCenter for Agencies service.


The AdCenter for Agencies is a complete end-to-end Internet advertising campaign management service. Joint customers can access Nielsen//NetRatings authenticated information about online user behavior to determine the appropriate match of sites to campaign objectives. The Nielsen//NetRatings data can either be used alone, or in combination with agencies' campaign performance data which is already stored by NetGravity through the service for even more refined targeting.
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above