Net.Genesis partners with IBM

Share this content:
Net.Genesis, Cambridge, MA, this week partnered with IBM, Armonk, NY, to integrate its net.Analysis with IBM's WebSphere product family to develop a product that will enable e-businesses to combine Web data with enterprise data.


The technology will enable firms to develop targeted site content and deliver personalized products and services, and it will offer firms improved customer relationship management.


The agreement is the latest in a series of initiatives from the companies to extend their e-business efforts.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above