Net.Genesis, BuyItNow Make Agreement
BuyItNow president and chief operating officer Randy Jo Wilcox said that using the new software application will help the company to manage customer relationships by demonstrating how consumers use the site. By conforming content to the best customers and prospects, it aims to cut down marketing costs as well as increase sales.
BuyItNow spent six months testing the market for e-customer analysis solutions before opting to go with Net.Genesis' net.analysis. Net.Genesis was chosen because of its ability to handle BuyItNow's replication and load balancing requirements, the company said.