Netflix Gets Big Subscriber Boost

Share this content:
Online DVD rental company Netflix Inc. ended the 2003 fourth quarter with 1.48 million subscribers, up 74 percent from the year-ago period and 15 percent higher than the 2003 third quarter.


The Los Gatos, CA, firm also ended the year as one of the most successful online companies on the Nasdaq. As of Friday, its share crossed $56, up fivefold since January 2003.


For fourth-quarter 2003, Netflix reported that 95 percent of subscribers paid a monthly fee that varied by the plan selected. The rest were trial subscribers. Paying subscribers accounted for 93 percent of Netflix customers at the end of fourth-quarter 2002 and 96 percent in third-quarter 2003.


Household penetration increased as well.


In the San Francisco Bay area, 5.9 percent of households were Netflix customers at the end of the fourth quarter, up from 3.8 percent in the year-ago period and 5.4 percent in third-quarter 2003.


Penetration in the other markets served nationwide rose to 1.3 percent, from 0.73 percent at the end of fourth-quarter 2002 and 1.1 percent from third-quarter 2003.


The growth of DVD players may contribute to Netflix's soaring growth. Market researcher NPD Group estimates that 63 percent of U.S. households owned a standalone DVD player at the end of November.


Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here