NetCreations Expanding Business-to-Business E-Mail Services

Share this content:
NetCreations Inc. is expected to announce at the Direct Marketing Association's 18th Annual Catalog Conference June 4 that it is expanding its business-to-business e-mail marketing services to include management of opt-in e-mail newsletters and house files and that it will be offering newsletter sponsorship opportunities.

Of the company's database of more than 33 million e-mail names, 15 percent are from the BTB segment, according to Rosalind Resnick, NetCreations' chairman/CEO. However, those names account for about 50 percent of NetCreations' revenue.

"We're expanding our suite of BTB services, starting off with about 5 million tech names alone," Resnick said. "We found we were leaving money on the table by not offering more BTB names."

NetCreations will offer three new services for business-to-business marketers: B2B Master File, B2B Select and B2B Newsletter Sponsorships.

Resnick said the B2B Master File is actually three databases that allow marketers to dynamically select prospects across 5 million names. The databases include small-business owners, Webmasters and IT professionals. The cost per thousand for the master file is $250 to $400.

"With B2B Master File, we're offering for the first time a new way to slice and dice our database," Resnick said. B2B Select offers marketers the opportunity to target subscribers to branded BTB newsletters, content sites and online publications. Mailers can send stand-alone offers to the publication lists for an average CPM of $300 to $400. B2B Newsletter Sponsorships will offer marketers sponsorship opportunities with BTB newsletters. Resnick said is among NetCreations' first clients offering sponsorships. CPMs for sponsorships are $50 and up.


Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above