NetCreations Debuts E-Mail Tracking System
According to Rosalind Resnick, president of NetCreations, about half of her 1,500 clients are using TrackBot, which is free until after March 15 when the service will cost 5 cents per name. The system allows users to track each list separately since TrackBot sets up a separate URL for each of a users list. With separate URLs for each list, marketers can avoid having to go to their MIS departments who, Resnick said, don't always communicate efficiently with the marketers. "A lot of the people [marketers] couldn't even get the MIS people's attention," she said.