NetCreations Debuts E-Mail Tracking System

Share this content:
NetCreations, New York, an e-mail list development and management firm, recently introduced TrackBot, a real-time e-mail response tracking system that measures the results of its PostMaster Direct Response opt-in e-mail marketing campaigns. The system provides e-mail marketers with the ability to track responses to their mailings from the click-through all the way through to the sale.


According to Rosalind Resnick, president of NetCreations, about half of her 1,500 clients are using TrackBot, which is free until after March 15 when the service will cost 5 cents per name. The system allows users to track each list separately since TrackBot sets up a separate URL for each of a users list. With separate URLs for each list, marketers can avoid having to go to their MIS departments who, Resnick said, don't always communicate efficiently with the marketers. "A lot of the people [marketers] couldn't even get the MIS people's attention," she said.

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above