Netcentives Licenses Loyalty Technology to S&H

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Netcentives Inc. said yesterday that it has licensed patents for its online loyalty marketing technology to The Sperry & Hutchinson Co. Inc., the parent of S&H Green Stamps and S&H

Sperry & Hutchinson repositioned itself last year as a provider of an online loyalty marketing rewards currency.

Netcentives, San Francisco, is an outsourced provider of the technology it developed called SecureReward Architecture, which powers a range of promotional programs and services.

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