Netblue Gets $20 Million in Funding

Share this content:
Online direct marketing company Netblue received a $20 million round of venture financing, the company said yesterday.

The Mountain View, CA, company received its first institutional funding from Oak Investment Partners. Netblue plans to use the backing to expand its online direct marketing business, which develops customer-acquisition programs for clients such as JP Morgan Chase, Discover Financial and Columbia House.

Formerly called YF Direct, the two-year-old company designs customer-acquisition programs using online marketing vehicles, including paid search, banner ads and e-mail. Netblue produces the creative, buys the media and hosts the ads. Clients pay per customer delivered.

In a typical Netblue campaign, it bids on a search term like "Ashlee Simpson CD." The paid listing, which offers a free Simpson CD, directs to, a site operated by Netblue. After a registration process, customers are offered a series of products such as a Publisher's Clearing House sweepstakes, an online degree program and mortgage refinancing.

Customers must accept one offer from Netblue clients like Discover, Columbia House and NetFlix to receive their gift. Customers also are required to opt in to Netblue's e-mail list of offers.

Netblue founder/CEO Kenneth Chan said the company bases its online marketing efforts on traditional offline promotions, such as credit card companies that offer college students free gifts if they apply for a credit card.

Though Netblue aims to take the complexity out of online marketing for its clients, Chan said it is sensitive about protecting their brands by steering clear of spammers and spyware companies.

Chan said Netblue is profitable and has 70 employees.


Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above