Neiman Marcus Site Hopes Less Is More

Share this content:
Neiman Marcus last month launched, which it hopes will bring the experience of its physical stores to the Web.

"The fact is that it's clean compared to other online opportunities that are difficult to shop with and visually overloaded," said Steve Kornajcik, senior vice president for creative services at Neiman Marcus, Dallas, TX. " is like our stores - clean, easy to navigate."

Not all think this design is the way to go.

"It seems big and empty online," said Lisa Allen, senior analyst at Forrester Research, Cambridge, MA. "There's not a lot of stuff there. The Toys for Boys section has only one product - a shuffleboard game - in there. They should rename it Toy for Boys. The men's section has three products. They need more merchandise."

Positioned as a platform for traditional Neiman Marcus customers and affluent online shoppers, offers more than 500 products in luxury accessories and apparel, beauty products, home furnishings and holiday gifts for men, women and children.

Among the brands featured are Giorgio Armani, Gucci, Prada, Polo by Ralph Lauren, Chanel, Escada, Baccarat, Lalique, Waterford, Steven Lagos, Brioni, Ermenegildo Zegna, and Salvatore Ferragamo.

All products for the online shop are sourced from Neiman Marcus stores and Neiman Marcus by Mail catalog.

"We're leveraging the infrastructure for fulfillment that already exists with the catalog operation," said Kornajcik.

Key features of the site include 360-degree product views, zooming for up-close looks, and a bridal registry in conjunction with Della & James.

Round-the-clock customer assistance will be offered through real-time online chat. Neiman Marcus' InCircle members, who are regular customers of the chain, will have instant access to Personal Shoppers.

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above