Neale-May Spearheads GlobalFluency Creation

Share this content:
Thirty-five independent technology public relations agencies worldwide have formed an alliance called GlobalFluency.


The new Internet-enabled network is designed as a member-based cooperative of similar-thinking agencies serving multinational clients. Shops are spread across North America, South America, the Asia-Pacific region, Africa and the Middle East.


Donovan Neale-May, principal of Neale-May and Partners, Palo Alto, CA, and a leader in forming the alliance, cited the globalization of the technology marketplace as one reason for GlobalFluency's creation. Another reason was the elimination of overhead through shared tasks and functions.


Neale-May also said that the alliance comprises principal-led agencies. This coalition differs from others in that when bigger firms buy agencies, the founders tend to quit, thus losing energy in the process.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above