Napster, Users Buy, Not Nab CDs

Share this content:
A recent Playboy pulse poll backs up what Napster officials and fans have been saying all along: The online music-swapping service does not encourage the piracy and illegal reproduction of CDs, but actually bolsters sales.

Sixty-seven percent of respondents said they purchase the same amount of music, and 20 percent said they purchase more CDs now that they are downloading MP3 files from services such as and

Overall, 69 percent typically purchase CDs at least once a month and have purchased an average of 16 CDs in the past six months. Sixty-eight percent of respondents younger than age 35 and 37 percent of respondents older than age 35 have downloaded Internet music in the past six months.

In addition, the Playboy poll found a positive response regarding music on the Internet. Seventy-nine percent believe that services such as Napster and create valid forums for promoting new bands, and 57 percent believe the Internet has the ability to broaden the appeal of diverse music styles and artists.

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above