Strikes Formal Marketing Alliance With

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Loyalty services provider Inc. will promote florist's products to more than 10 million members in its database, it was announced yesterday.

The deal is meant to help build loyalty and boost online sales for via the use of marketing tools. The alliance was cemented after previous Valentine's Day and Mother's Day campaigns for

Under the new arrangement, will launch MyPoints BonusMail e-mail campaigns aimed at its opt-in database. That effort will be accompanied by's presence on the shopping channel of's Web site.

Through this outreach, members will be able to buy flowers and gifts from

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