MyPoints.com Strikes Formal Marketing Alliance With FTD.com

Share this content:
Loyalty services provider MyPoints.com Inc. will promote florist FTD.com's products to more than 10 million members in its database, it was announced yesterday.


The deal is meant to help build loyalty and boost online sales for FTD.com via the use of MyPoints.com marketing tools. The alliance was cemented after previous MyPoints.com Valentine's Day and Mother's Day campaigns for FTD.com.


Under the new arrangement, MyPoints.com will launch MyPoints BonusMail e-mail campaigns aimed at its opt-in database. That effort will be accompanied by FTD.com's presence on the shopping channel of MyPoints.com's Web site.


Through this outreach, MyPoints.com members will be able to buy flowers and gifts from FTD.com.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above