MyPoints.com Strikes Formal Marketing Alliance With FTD.com

Share this content:
Loyalty services provider MyPoints.com Inc. will promote florist FTD.com's products to more than 10 million members in its database, it was announced yesterday.


The deal is meant to help build loyalty and boost online sales for FTD.com via the use of MyPoints.com marketing tools. The alliance was cemented after previous MyPoints.com Valentine's Day and Mother's Day campaigns for FTD.com.


Under the new arrangement, MyPoints.com will launch MyPoints BonusMail e-mail campaigns aimed at its opt-in database. That effort will be accompanied by FTD.com's presence on the shopping channel of MyPoints.com's Web site.


Through this outreach, MyPoints.com members will be able to buy flowers and gifts from FTD.com.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above