Launches Shopping Service, San Francisco, a provider of Internet direct marketing, incentive and loyalty products, this week announced the launch of MyPoints Shopping. The Internet shopping network will give consumers access to more than 50 leading e-commerce sites from which they can earn points.

As part of a pre-holiday sales initiative, MyPoints Shopping will give current MyPoints members a chance to earn double points by taking advantage of numerous special offers from online merchants. Among the merchants taking part in the program are Avon, BMG Music Services, JCPenney Co. Inc., Omaha Steaks, and Star Wars Books.
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