MyPoints Unveils Virtual Gift Certificates

Share this content:
Loyalty points provider MyPoints.com Inc. launched a virtual gift certificate this week. The company hopes the offering will have a viral effect, drawing new members to its database of 16.5 million.


The MyPoints Program Webcertificate is a stored value account that can be e-mailed to friends and family with a personalized message. The amount can be spent like a credit card at any merchant that accepts MasterCard. Members earn points for purchasing the certificates.


The company hopes this program will help draw new members. Nonmember recipients can earn MyPoints by redeeming their Webcertificates through merchants in the MyPoints Shopping Network.


"There's a viral marketing aspect to it," said Geoff Ossias, vice president of corporate relations at MyPoints.com, San Francisco. "If nonmembers use it at the site, they can become members and earn four points per dollar spent. The main goal is to provide members with a new product geared for the holidays and other special occasions. The secondary objective is to drive membership."


The certificate can be ordered for instant delivery or sent during the holidays or other special events. For a fee, recipients receive a plastic Webcertificate Shopping Card to spend at offline retailers.


Webcertificate is powered by Ecount, which also created the program. Ecount labels itself as a developer of next-generation stored value products, virtual accounts and electronic payment solutions.


Earlier this year, MyPoints let go of 10 percent of its staff while it foundered and CEO Steve Markowitz resigned. According to Ossias, the "search is still on for a CEO."
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above