MyPoints Rolls Out ValuPage Service

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Integrated marketing e-solution provider, said yesterday that it launched its ValuPage by MyPoints service.

Through ValuPage, MyPoints members can earn rewards for printing coupon promotions from the Internet and using them at 12,500 supermarkets nationwide. Both ValuPage and MyPoints will market the program to their customers. The companies plan to add a point exchange, which will allow ValuPage users to convert their ValuPage Web Bucks into MyPoints currency and vice versa.

ValuPage is the first product rolled out under the strategic alliance between MyPoints, San Francisco, and Catalina Marketing Corp., St. Petersburg, FL. It is also the first venture MyPoints has made in the coupon market.

ValuPage is a product of SuperMarkets Online Inc., which is owned by Catalina.

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