Musicmaker.com Sees Sales Increase 3,000 Percent
The company said it attributes the growth to promotions with artists such as the Beastie Boys, Jimmy Page and the Black Crowes.
New leaders include JPMorgan Chase brand chief Susan Canavari, plus execs from Acxiom, Conde Nast, Digitas, and Microsoft.
The crystal company uses digital advocacy to garner attendance—and sales—at in-store events.
The Nordic telecom aims to broaden its ad media profile with the acquisition of the cross-device ad platform.