MTV Networks to Buy Online Student Newspaper Network Y2M

Share this content:

Viacom Inc.-owned MTV Networks' mtvU 24-hour college network signed a definitive agreement to buy Y2M: Youth Media & Marketing Networks, an online college newspaper publisher.

Youth Media & Marketing is the parent of College Publisher, which has 2 million registered subscribers through 450 online campus papers. Content offered includes news, sports, weather and event listings.

The acquisition will follow several New York-based MTV Networks recent buys, including Xfire, Gametrailers, Ifilm and Neopets. The goal is to have a presence across every screen preferred by today's consumers.

Y2M will expose mtvU, which is also available on broadband on www.mtvu.com, to more than 120 advertisers.

close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above