MSN.com Launches New Shopping Features

Share this content:
MSN.com recently unveiled seven shopping features at its eShop channel to better prepare its site for holiday season customers.


The enhancements include:


• A Bargain Center channel for on-sale retail items at MSN.com.


• A Return Center channel that explains the returns process for items purchased from each merchant at the site. For example, one channel offers local shipping locations and links to major shippers' sites so shoppers can see how and where to return their items.


• Four additional search options have been added at the site. For example, users who know exactly what they want to purchase can use a full-text search, which searches through all MSN merchants and finds a list of the item in various styles and prices. Another option, called a popular search, offers a list of products based on typical viewer requests. For example, a popular search for digital cameras can include the terms "cheap and reliable."


• Top 10 lists that allow viewers to see popular sellers in multiple retail categories.


• Gift guides have been added and are designed to help viewers select holiday gifts for friends and family. As examples, two of the guides are called Sexy Santa and Gadget-eria.


• A channel that allows viewers to compare two items from the same retail category by price and features.


• MSN Yellow Pages, a channel that allows viewers to find local merchants that may have items not available at the site.


MSN, property of Microsoft Corp., Redmond, WA, said it has experienced "phenomenal" sales growth at its Internet service provider portal. However, the firm declined to comment specifically on how the new features might increase revenue at the site.
Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here