MSN.com Launches New Shopping Features

Share this content:
MSN.com recently unveiled seven shopping features at its eShop channel to better prepare its site for holiday season customers.


The enhancements include:


• A Bargain Center channel for on-sale retail items at MSN.com.


• A Return Center channel that explains the returns process for items purchased from each merchant at the site. For example, one channel offers local shipping locations and links to major shippers' sites so shoppers can see how and where to return their items.


• Four additional search options have been added at the site. For example, users who know exactly what they want to purchase can use a full-text search, which searches through all MSN merchants and finds a list of the item in various styles and prices. Another option, called a popular search, offers a list of products based on typical viewer requests. For example, a popular search for digital cameras can include the terms "cheap and reliable."


• Top 10 lists that allow viewers to see popular sellers in multiple retail categories.


• Gift guides have been added and are designed to help viewers select holiday gifts for friends and family. As examples, two of the guides are called Sexy Santa and Gadget-eria.


• A channel that allows viewers to compare two items from the same retail category by price and features.


• MSN Yellow Pages, a channel that allows viewers to find local merchants that may have items not available at the site.


MSN, property of Microsoft Corp., Redmond, WA, said it has experienced "phenomenal" sales growth at its Internet service provider portal. However, the firm declined to comment specifically on how the new features might increase revenue at the site.
Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here