MSNBC.com, Pulse360 team up in ad network deal

Share this content:

MSNBC.com has launched online advertising networks for TodayShow.com and Politics.MSNBC.com through a partnership with Pulse 360 Inc. for its Publisher's Vertical Network (PVN).

The deal addresses the challenges that publishers face in today's market, as they try to find ways to expand beyond their organic growth to keep up with increased competition for marketing dollars. More inventory to sell means a greater share of the advertising spend.

"MSNBC.com is taking a more aggressive stance and leveraging Pulse 360's PVN service to take back control and gain immediate access to more inventory to sell to advertisers," said Mark Josephson, president of Seevast, Pulse 360's parent company.

MSNBC.com's Today Show and politics sections receive the steadiest stream of traffic and overall interest in advertising from a variety of top brands. They were quickly selling out of inventory on these specific pages and wanted to provide advertisers with an opportunity to still be associated with the MSNBC.com brand and its content.

As a result of the partnership, MSNBC.com gains immediate access to more inventory to sell to advertisers.

"MSNBC.com has the relationships and resources to better sell advertising and syndicate content in the same verticals it has built its business on," Josephson added. "For example, the sites that join the MSNBC.com politics network will benefit from MSNBC.com's relationships with advertisers, and also be able to enhance their site with the MSNBC's content."

Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here