MSN Turns First Profit

Share this content:
Microsoft said its longtime money-losing portal MSN turned its first quarterly profit, buoyed by strong demand for online advertising and a booming paid search market.


In a regulatory filing Nov. 13, Microsoft, Redmond, WA, said MSN's revenue grew 15 percent to $491 million in the quarter ended Sept. 30, letting it return a $58 million operating profit. A year ago, the portal lost $147 million.


Ad revenue rose 50 percent from the previous quarter, which Microsoft attributed to sales of both general advertising and paid search through its partnership with Overture Services. MSN recently extended its deal with Overture through June 2005, despite rival Yahoo now owning Overture.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above