MSN Ad Revenue Soars

Share this content:
Microsoft's MSN unit saw ad revenue rise 47 percent last quarter, the company said last week, thanks to more traditional advertisers running campaigns and the strength of paid search. Overall MSN revenue climbed 19 percent to $546 million in the quarter ended Dec. 31.


Microsoft did not break out MSN's profit or loss, though the previous quarter MSN netted $58 million, its first profit in its eight-year existence. Microsoft's previous quarterly filing showed that advertising growth compensated for a decline in revenue from subscriptions to MSN.


The strong advertising growth mirrors that seen at competitor Yahoo, which last week said its fourth-quarter marketing services revenue, which includes search and banner advertising, grew 178 percent from the same period a year earlier.


Microsoft and Yahoo are key partners for search advertising, which has boomed in the past year. MSN uses Yahoo's Inktomi for algorithmic search and Overture Services for paid listings. MSN recently extended its partnership deal with Overture for six months, until June 2005.


Brian Morrissey covers search marketing for DM News.com. To keep up with the latest search marketing news subscribe to our free e-mail weekly newsletter Search Engine Marketing by visiting www.dmnews.com/cgi-bin/newslettersub.cgi .


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above