Mother's Day Sales Soared Beyond Expectations

Share this content:
Online Mother's Day sales doubled analysts' expectations, raking in $190 million, according to BizRate.com, Marina del Rey, CA. Analysts had predicted sales would come in at $80 million, up from $14 million last year. Instead, consumers placed 2.9 million orders compared to 250,000 last year. Purchases were evenly split between men and women, and 67 percent of buyers made their first purchases from a different online merchant. The average sale was $66. Flowers, greeting card and jewelry sites received the most traffic.
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above