Online Mother's Day sales doubled analysts' expectations, raking in $190 million, according to BizRate.com, Marina del Rey, CA. Analysts had predicted sales would come in at $80 million, up from $14 million last year. Instead, consumers placed 2.9 million orders compared to 250,000 last year. Purchases were evenly split between men and women, and 67 percent of buyers made their first purchases from a different online merchant. The average sale was $66. Flowers, greeting card and jewelry sites received the most traffic.