Most Wired Travelers Look But Don't Book

Share this content:
Although the number of Internet users booking travel arrangements online has increased, Internet travel service providers are having difficulty getting browsers to buy, a study by research firm, International Communications Research, Media, PA, revealed. Results from the 1998 PhoCusWright Travel E-Commerce Survey were released at the annual online travel industry conference, PhoCusWright Live98.


The report revealed that 57 percent of "wired travelers" have looked but not booked travel arrangements online, and that 70 percent of those have later bought tickets from another source such as a travel agent. The report showed that 80 percent of "wired travelers" looked at Internet travel sites, and 58 percent of those checked prices. For non-buyers, 82 percent said they worried about credit card security and 79 percent said personal privacy was a concern. For the study ICR, conducted a random telephone survey of 500 "wired travelers" who have traveled in the past year.
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above